Today I attended a free seminar by Joel Bauer, a marketing guru who markets himself as an “infotainer”. I wouldn’t normally sign up for such an event of my own accord since I am a healthy skeptic, but my parents attended his last free seminar and were convinced enough to sign up for his (rather pricey) training program. They thought that K and I would gain from the free seminar and I got dragged along by my mom at an ungodly hour this Saturday morning to the Expo for Day 1 of a two-day event. K is teaching this weekend, so he couldn’t go.
I am definitely not the kind of person who would pay thousands to attend things like this. When I entered the seminar room, I was convinced that I’d be wasting 16 hours of my life on a precious, precious weekend. But after I got over myself and decided that I’d probably be better off opening my mind (since there wasn’t anything else to do), I actually got quite a lot out of the day’s proceedings.
I’m not going to go into a lot of detail about the stuff that was shared because you can Google. Suffice to say that although I’ve been working in advertising and PR for so many years, there were quite a few new things that I learned that could potentially make a big difference to the way we run the bike schools, even if we only adopt one or two components of the marketing system that Bauer promotes. I took copious notes and briefed K when I got home, and he’s going to try some of the stuff that was taught tomorrow after his class.
Let’s see how we get on. And no, I wasn’t paid a cent to write this post. Bauer doesn’t even know I exist – unless he was paying attention and saw a woman in the third row from the front rolling her eyes just a tiny bit in the first half an hour of the day.